swXtch.io Partners with Tyrell to Grow Business in UK and Ireland

Tyrell takes on reseller role in the region and becomes latest integration partner to join swXtch.io’s Federated Partner Program

NEW YORK – August 13, 2024 – swXtch.io, a wholly-owned subsidiary of IEX Group, Inc., announces that Tyrell will represent swXtch.io as a cloudSwXtch reseller and integrator in the UK and Ireland effective immediately, with a primary focus on the media and entertainment market. Tyrell also becomes the latest company to join swXtch.io’s Federated Partner Program, working closely with swXtch.io and other technology partners to help media and entertainment businesses overcome the challenges of migrating to the cloud.

More than a standard reseller, Tyrell offers a range of solutions and professional services across consultancy, systems design, integration and maintenance, empowering customers with turnkey broadcast and production solutions and the assurance of ongoing technical support. Tyrell’s focus on building media workflow solutions that emphasize digital content creation, management and delivery have positioned the company as a leading provider of technology and service solutions for on-prem and cloud environments.

cloudSwXtch is an intelligent media network for all major public clouds that helps media businesses seamlessly extend on-prem systems to the cloud and create a unified broadcast network. As a cloudSwXtch reseller, Tyrell has direct access to a solution that can seamlessly bridge on-prem and cloud networks and help broadcasters, content creators and media businesses move their live production workflows to the cloud.

“We see strong opportunity to help our customers build stronger bridges between on-prem studios and the cloud to better support expansive contribution and distribution strategies,” said Dan Muchmore, sales and marketing director for Tyrell. “That will prove especially powerful for international sports broadcasting and TV show production where cloudSwXtch can help us marry ingest services, remote editing and live monitoring among other workflow functions with cloud networking infrastructure.”

Tyrell will join several other brands they represent as a reseller in swXtch.io’s Federated Partner Program, including Cinegy (workflow software) and Cinnafilm (live standards conversion). The swXtch.io Federated Partner Program brings technology partners, systems integrators, resellers and public clouds together with swXtch.io to help customers bring their on-prem networks to the cloud. Tyrell’s expertise in the design and integration of complete broadcast systems makes the company a valuable contributor to swXtch.io’s strategy for developing a reliable cloud networking ecosystem in cooperation with multiple cloud innovators.

swXtch.io will work closely with Tyrell to raise visibility and brand recognition in the region through their reseller agreement, developing a go-to-market strategy that will introduce cloudSwXtch as an adaptable, reliable, and flexible cloud networking solution to new customers. As a strategic partner for sales and integration in swXtch.io’s Federated Partner Program, Tyrell will access to benefits that deliver technological advantages and market growth opportunities, including easier expansion into cloud and virtualized solutions.

“Nearly three years into business, swXtch.io has worked aggressively to introduce cloudSwXtch to the global media and entertainment industry through tradeshows, webinars, and strategic partnerships among other initiatives,” said Brent Yates, CEO, swXtch.io. “Tyrell’s strong presence and enduring industry relationships in the UK and Ireland make will help us drive regional market share for cloudSwXtch, and their experience in building workflow solutions that operate on-premises and in the cloud make them an ideal fit for our partner program.”

More information about the swXtch.io partner program can find more information at swXtch.io/partners.

About swXtch.io

swXtch.io brings advanced capabilities to traditional cloud networking environments that have the potential to revolutionize cloud networking through its innovative multicasting solution. The groundbreaking cloudSwXtch technology adds feature-rich, high-performance networking to cloud or edge deployments and unlocks missing network features that are required for demanding, high-throughput workflows. cloudSwXtch solves these technical issues without requiring code changes and offers a simple path to create reliable networks in the cloud. swXtch.io is a wholly owned subsidiary of IEX Group, Inc. Learn more at www.swxtch.io. swXtch.io operates separately and distinctly from IEX Exchange (Investors’ Exchange LLC).

About Tyrell

For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.

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