swXtch.io and Diversified Enter into Strategic Business and Technology Partnerships

‍Diversified becomes an official cloudSwXtch reseller; swXtch.io one of many vendors to join Diversified’s Atlas Orchestrate cloud ecosystem

NEW YORK – April 4, 2025 – swXtch.io, a wholly-owned subsidiary of IEX Group, Inc., announces two key partnership agreements with Diversified at the start of NAB Show 2025 in Las Vegas, which opens tomorrow and runs through Wednesday. Diversified officially becomes a cloudSwXtch reseller, and will work closely with swXtch.io to raise visibility and brand recognition in North America. The agreement extends the partnership between swXtch.io and Diversified, who last year joined swXtch.io’s FederatedPartner Program.

swXtch.io is also oneof nine vendors to join Diversified’s Atlas Orchestrate, a “secure-by-design” infrastructure built to simplify and accelerate cloud deployments. The breakthrough platform will help media and entertainment businesses configure and establish cloud environments and software packages within minutes, removing the complexities that often stretch foundational phases over several weeks.

swXtch.io’s role in Diversified’s ecosystem is to provide an interoperable multicast solution in the cloud that helps businesses create one harmonious network across on-prem and cloud environments. swXtch.io’s cloudSwXtch intelligent media network serves as the core networking platform within the Atlas Orchestrate infrastructure, fueling the on-prem applications of partnering vendors as they move into and through the cloud.

“Integrating cloudSwXtch into Atlas Orchestrate supercharges our platform with advanced cloud networking capabilities,” said Lance Polvado, Director of Product Portfolio Management at Diversified. “swXtch.io allows us to build highly available, -7 multicast production environments, adding reliability and redundancy into our clients’ cloud workflows. With cloudSwXtch, we can now bridge on-prem ST2110 environments with cloud-based production, creating a seamless experience for moving media between locations.”

swXtch.io will support Diversified’s efforts to drive new business, supporting a go-to-market strategy that will introduce cloudSwXtch as an adaptable, reliable, and flexible cloud networking solution to new customers. As a strategic partner for sales and integration in swXtch.io’s Federated Partner Program, Diversified will access benefits that deliver technological advantages and market growth opportunities, including easier expansion into cloud and virtualized solutions.

“Diversified and swXtch.io are closely aligned both with each other and our common technology partners to help media and entertainment businesses overcome the challenges of migrating to the cloud,” said Brent Yates, CEO,swXtch.io. “As a cloudSwXtch reseller, Diversified has direct access to a solution that can seamlessly bridge on-prem and cloud networks and help broadcasters, content creators and media businesses move their live production workflows to the cloud. And as the core networking platform in Atlas Orchestrate, we can help Diversified quickly build and deploy virtualized playout channels in the cloud.”

Diversified will demonstrate its Atlas Orchestrate platform featuring cloudSwXtch and technologies from TAG Video Systems, Telos Alliance and other vendor partners at Booth W3467 in Las Vegas Convention Center’s West Hall.

More information about the swXtch.io partner program can find more information at swXtch.io/partners.

About swXtch.io

swXtch.io brings advanced capabilities to traditional cloud networking environments that have the potential to revolutionize cloud networking through its innovative multicasting solution. The groundbreaking cloudSwXtch technology adds feature-rich, high-performance networking to cloud or edge deployments and unlocks missing network features that are required for demanding, high-throughput workflows. cloudSwXtch solves these technical issues without requiring code changes and offers a simple path to create reliable networks in the cloud. swXtch.io is a wholly owned subsidiary of IEX Group, Inc. Learn more at www.swxtch.io. swXtch.io operates separately and distinctly from IEX Exchange (Investors’ Exchange LLC). 

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