Tailor-Made TV: How cloudSwXtch Powers Media Channel Realization

Whether you’re trying to ensure your viewers see ads they actually care about or you’re tailoring a TV channel to different regions, getting the right content to the right people at the right time has always been a bit of a juggling act. For example, imagine someone is streaming a show, and an ad pops up for something they’d never consider buying. They’re likely to be annoyed or tune out. Now, imagine if that ad better reflected their interests—something they’d actually want to buy. That’s what cloud-based content personalization software like cloudSwXtch can do. By extending your network, you can serve up content that matters to your viewers, improving their overall experience.

Personalization and Regionalization: Tailoring Content with cloudSwXtch

cloudSwXtch takes things a step further by allowing you to customize entire channels for different regions. Maybe you typically run just a few versions of a sports channel, but for a big event, you need thousands of tailored versions. With cloud-based workflows, scaling up is simple, ensuring that everyone gets the content most relevant to them, whether it’s for a weekend or a longer duration.

We leverage the elasticity of the cloud to enable enterprise-grade video switching and graphics that match on-prem quality. You can send uncompressed SMPTE 2110 or lightly compressed JPEG XS multicast into the cloud, reducing latency and compression artifacts, just as if you were in a single on-prem facility.

Scalability and Flexibility

The beauty of cloud-based media channel realization lies in its scalability and flexibility. Traditionally, increasing your broadcast capacity meant investing heavily in physical equipment that might only be used temporarily (or sporadically). But with cloud solutions, you can scale up for specific events and scale back down when they’re over, without needing a massive capital investment. This flexibility is particularly useful for broadcasters who need to adapt quickly to a variety of demands.

A cloud-based solution also offer the ability to reallocate resources dynamically. Let’s say you use your cloud infrastructure for a sports event one month, and the next month you need it for a completely different type of content. Using a cloudSwXtch enterprise license, you can easily reassign your cloud resources to meet new needs without the hassle of moving physical equipment.

Bridging Protocols and Geographic Limitations

cloudSwXtch also bridges the gaps between different protocols and applications. Whether you need to translate SRT to multicast, unicast, or RIST, it can handle protocol translation capabilities for broadcast seamlessly, bringing everything together into one cohesive program air-chain. Enterprise-grade video switching and graphics that match on-prem quality are supported, even if you’re sending uncompressed SMPTE 2110 or lightly compressed JPEG XS multicast into the cloud.

Geographic limitations are also not a problem. cloudSwXtch enables air-chain or master control channels across different regions. Regardless of if you’re connecting from Region A to Region B or using lossless connections to integrate with other cloud protocols, your operations will run smoothly, no matter where your teams are located. And with our wXcked Eye channel view, you can monitor the entire sequence of a stream's creation, giving you complete control over your content. This real-time video monitoring tool for broadcasters ensures that every aspect of your stream runs as expected.

Automatic Upgrades: Stay Ahead

Another perk: automatic hardware upgrades. Whenever your cloud provider upgrades their hardware, those benefits are automatically passed on to you. No maintenance, no manual upgrades. It’s like getting a brand-new setup every time your cloud provider decides to up their game. With automatic cloud hardware  for seamless broadcasting, cloudSwXtch is designed to help you stay ahead of the curve.

Check out our Demo Video Library to Learn More

If you’re prepping for a big event or just want to make your everyday broadcasts a little smarter, cloudSwXtch can help. Check out our demo video on media channel realization to learn how to scale, personalize, and regionalize your content, or get in touch with our sales team.